Local SEO takes a lot of work and a concerted effort. If a business brings in locals, it is imperative the owners work towards ranking well in local search engine result pages. With help from Arcane Marketing, business owners can learn which local listing directories they should pursue for their website. These listings help businesses get the local attention they are seeking, so they will be able to see increased traffic and greater revenue. With this information, business owners will be better equipped to get started.
Should Businesses Use Google Maps?
Many business owners mistakenly believe Google Maps is the perfect way to grow their local business. Without a doubt, Google Maps is an extremely important tool. They offer business reviews, contact information, photos, and click-to-call images.
One of the biggest drawbacks regarding Google Maps is, they do not always listen to the information users are providing. They may go to a third-party to add information to a user’s local business listing, without consulting the user. This can lead to problems.
The Core Information Must Be Correct
Business owners know the importance of Google Maps, but they are not always consistent in making sure their core information is listed properly. The core information includes the following.
- Name of the business
- Address of the business
- Phone number of the business
- The business category
If the core information is not updated correctly, customers will face difficulties finding a business. Often, Google Maps will find a business’ core information from other directory listings. While some directories have low ratings, there are some that have been proven trustworthy by Google, and they look to these resources for updating local business listings. Being listed in these directories is paramount for those who want to get more attention from local searches.
Which Local Listing Directories Should Be Pursued Right Away?
There are some local listing directories that are more highly respected than others. Signing up for these directories is important for small business owners who want to appear as high as possible in search engine results. Consider the following to ensure the right local listing directories are pursued.
- Google My Business
- Yelp
- Apple Maps
- Merchant Circle
- Angie’s List
There are literally hundreds of local listing directories that are acceptable by Google, and business owners need to ensure they take a concerted effort to get listed on as many as possible. It takes time to register for each one, but it is well worth the effort.
Conclusion
Small business owners who want to rise above their local competition need to be aware of the best local listing directories so they can make the right choices. Marketing companies Like Arcane help small business owners improve their listings and their SEO strategies, for noticeable results.
It takes time to rise in search engine results, but it will happen naturally with the right approach. Getting started with the above local listing directories can help your business grab the attention of thousands of locals who are looking for specific services your company can provide.
