There are many marketing trends you need to watch in 2021 if you want your business to be more competitive. Guy Galboiz explains these trends here.
Covid-19 pandemic has changed how marketing and businesses work. Businesses that want to survive in the new era must adjust to ensure their marketing strategies and products are more appealing to the customers. Times have changed, and technology advancement has played a key role in changing marketing and how businesses operate. As such, marketers must come up with new marketing strategies that are more engaging and effective. To get it right, you must know the marketing trends that can benefit your business. Read on to learn marketing trends you need to watch in 2021 and beyond as explained by Guy Galboiz.
- Increase in online and social commerce
Lockdown has encouraged many businesses to embrace online and social media commerce. Many people are now buying products online. As such, you should now adjust your marketing strategy to ensure that your online store is more visible online. Besides, you have to work on your social media presence. You need to utilize Facebook Instagram, Twitter, LinkedIn, Telegram, WhatsApp, and most importantly, TikTok. When you use these channels appropriately, you will reach a wider audience.
- Use of live videos in marketing
Live videos are more appealing than social or blog posts. Videos tell a story or present a product in a more exciting and engaging way, hence has a greater effect on the actions of customers. As such, if you want your marketing strategy to work, you should use interactive and exciting videos to enhance your campaigns. The videos must be of high quality, creative and unique to capture the attention of the viewers. It is important to note that viewers can retain almost 95% of the message they watch in a video, compared to only 10% when reading the same message in a text.
- Marketing automation
If you want to have more a specific or targeted marketing strategy, you need to understand your customers, monitor their behaviors, interactions, and other details. Capturing these details and analyzing them can take time when you do it manually. Marketing automation has come to help businesses capture,analyze, and respond to customers’ data. That way, businesses can come up with personalized marketing strategies with high chances of conversion.
- Influencer marketing
Influencers are people with a huge following on social media. They can also be celebrities. Influencer marketing is the use of influencers to reach a wider audience. Influencers will share your posts, podcasts, videos, webinars or other marketing content you have. Besides they can mention or recommend your brand in their posts. This helps create brand awareness, improve your brand credibility and can lead to an increase in sales.
- Optimize for mobile
Approximately 80.76% of people in the world own a smartphone. As such, people are using their smartphones to search for information, products and services online. For that reason, marketers should take this opportunity and tune their strategies to make them mobile friendly. Websites, landing pages, videos, graphics, and more used for marketing purposes should be optimized for mobile.
About Guy Galboiz
Guy Galboiz is an experienced internet marketing expert willing to share his knowledge and insights with marketers and business owners. He works at the Galboiz Marketing Agency, and is an entrepreneur in the Fintech sector. Besides, he is the founder of B-Capital, Protonix and ClickLogiq. He is also a technological enthusiast and has a special interest in online marketing automation, Fintech trading and lending platforms.
Marketing trends are changing now and then. As such, you need to adjust your marketing strategy to ensure you attract more customers. The above marketing trends are changing how marketing is done, and businesses should watch them closely.