The type of experience you offer your target audience will determine whether they will take an action on your website or not. The ideal thing is to focus on providing good UX design for an engaging experience. This will motivate users to spend more time exploring your web pages.
Perhaps your conversion rate is low, and you are struggling to keep users engaged, this guide is for you.
- Have a compelling homepage
It’s risky for Chicago-based brands to settle for a mediocre homepage in this era. This doesn’t mean you should cram it with tons of elements or features.
Online visitors will come across your homepage before checking out other pages. Ensure that you place important details above the fold. Leverage readability best practices such as including bullet points, headings, and short paragraphs. In short, all your webpages should be mobile-friendly and responsive.
- Fix broken links
Users are often frustrated when they constantly come across broken links instead of getting the information they need. Given this, don’t waste time fixing broken links on your website.
Make sure that you design a robust SEO strategy to optimize your website. It’s better to steer clear from black hat SEO practices so that you don’t end up being penalized or banned. Add only backlinks from authority websites, and these links must be relevant to your content and niche.
- Use clear CTAs
Prominent, clear, and clutter-free CTAs work best. These CTAs will make it easy for visitors to know the next action to take. They can boost your conversion rate and help attract quality leads.
Place one CTA per page instead of adding multiple ones. Users may not likely take any action if you choose the latter. If your CTA revolves around filing a form, stick to minimum fields.
There’s hardly any online visitor that wants to spend time on a complicated website or app. Most times, their goal is to visit relevant sites and get instant information. Excellent UX design will help you minimize distractions in different forms.
A website shouldn’t take more than 4 seconds to load. In light of this, ensure that yours load quickly. Accessibility is a must so that online visitors will enjoy a seamless experience on your site regardless of their devices. It’s imperative to perform A/B testing before your site goes live.
- Maintain consistency
People will perceive your brand as an authentic one if you maintain a consistent image on your website. This also applies to all other digital platforms. Big brands in Chicago are already this strategy seriously.
The easiest way to achieve this is to use the same layout designs, font, color scheme, and the likes. Customers won’t feel lost when checking your website with this approach.
- Include a search feature
A search feature will help online customers narrow down their options. This feature isn’t only designed for e-commerce stores. Without mincing words, it’s one of the most overlooked features that can enhance user experience.
- Add your contact details
Your target audience may want to take the business to the next level after getting the information they need. Therefore, it’s expedient to provide sufficient information and make it easy to contact you. Remember to update your website as soon as you change your email, phone number, and address.
An experienced UX Design Chicago specialist will implement these tips and ensure that your website is fully functional before it is launched. They understand the behavior and needs of your audience, which is essential for achieving your business goals.