SMS marketing is a medium that enables anybody to deliver or forward all the promotional content through the way of text messaging or SMS marketing software. Opt-in and opt-out facility for the users is very handy and can be done at any time.
During the times when technology is upgrading every single day, these E-commerce businesses can take full advantage of such software to send new product updates, latest offers, and products on sales, etc. Not only this but also delivery status updates, confirmation of payment, answer customer queries, and many more things can be done via this marketing software.
What To Look for In SMS Marketing Software?
- Bulk Delivery Feature
The bulk delivery feature is the first and the foremost thing that should be available in the bulk delivery option because no matter whatever be the size of your e-commerce business you may certainly need to send messages to hundreds and thousands of people at the same time. The bulk delivery feature enables us to send messages to the entire contact list in one go.
- Voice Message Feature
The voice messaging feature works so much in favor because it enables us to interact with the customers on a personal level which not only boosts up brand loyalty but also instills in the mind of customers that the brand cares for them.
- Personalization Feature
The personalization feature is also one of the important features because it enables the personalization of the text by adding a message template for each user. For example, personalization of message by replacing individual name with some salutation or greetings which give up more aesthetic impression to the customer.
- Integration Feature
Above all the things one thing that we should look at in SMS marketing software is that it can integrate itself with other applications like CRM, Omni channel marketing applications, customer data platform, etc. which ensure a streamlined SMS marketing process.
- Two-Way Communication
Many studies and reports show that a reason behind customer inconvenience is that they cannot respond to the text by brand because no such facility is provided. So, software enabling two-way communication will develop better customer relations.
Pricing plays a very important role in the selection of SMS marketing software and this fact cannot be denied. Prices are decided on various bases like several features, database size, message volume, etc. Everybody will be willing to purchase that software which provides maximum benefits with minimal prices.
Any e-commerce business will not let go of the opportunity of handling most of the market and that too when you can get it by having a simple SMS marketing software. We can say that not using marketing software should be called marketing malpractice. So, gear up and go for the software with the best features and least price quotations.