Digital exhibition industry is booming, but can exhibit organizers effectively keep up with the growing demand for their services? In this post we’ll cover what it takes to be a successful exhibitor in today’s market. This blog will also provide you with best practices to ensure your next show is a success.
1. Plan
The first step to a successful show is making a plan. This includes preparing the necessary tools, assets and materials for your team before the event begins. If you’re exhibiting at an online product fair, this could include developing a robust press kit, selecting works for display and ensuring there’s back up on standby in case something malfunctions. Using event management platforms such as EventsWallet facilitates the process and helps make events run smoothly. Hybrid events require interaction of both physical and digital presence, and having special technology help with it will be to your benefit.
2. Settings, Scenery & Logistics
The visual layout of the digital space is important to consider. There are many factors to take into account including the size, shape and location of your physical booth. It should be noted that bigger isn’t always better; you need to find balance between sign visibility while also providing enough room for attendees to comfortably walk within its boundaries. You don’t want people cramming into one another just to view the product. Try using grid layouts or other visual aids that help direct potential buyers around your stand.
3. Digital Visuals & Social Media Campaigns
A big part of exhibiting digitally is having good social media presence. Social platforms all make great places for creating buzz about the event beforehand, but it’s also important to incorporate images and videos from your booth once it’s up and running. This helps attendees find you if they couldn’t make it to the event, and gives a sneak peek of what’s happening inside without giving too much away. The more interesting material you can provide, the more interest your brand will attract.
4. Marketing Strategy
There is a number of strategies to consider when promoting your product, both physically and digitally. A good way that some exhibitors have dealt with this is by creating a ‘call-to-action’ campaign that allows people to link their social media accounts to the exhibition for updates on new exhibitions and works, as well as discounts or other promotional material. This helps build brand loyalty, but also increases future sales.
5. Be Prepared To Deal With Press
It can be hard to know how you’ll react if there’s a large turnout at the event. The best thing you can do is prepare yourself beforehand by making sure all members of your team receive proper training and know what they would be expected to say in an interview situation. There are many benefits to be had once you have landed press coverage of your exhibition. It’s important to ensure that the right people are being targeted so that all members of the industry can benefit from this promotion.
6. Avoid “One And Done” Mentality
You may see your exhibition as a one-off experience, but it can be helpful to take your success and plan out future initiatives. By taking time to really think about what can be done better next time, you’ll increase your chances of growing closer with your customers while building brand loyalty at the same time.
7. Track Your Success To Keep Track Of ROI
The most successful exhibitors are those that take advantage of their exposure by using it to help them improve future campaigns. The key is to measure your exposure after the event through digital analytics and gather as much data as possible. This can be used to track return on investment, areas for improvement and also helps you see how far reaching your exhibition was – don’t underestimate the power of social media.
