Marketing on social media platforms like Twitter, Instagram, and LinkedIn has become a staple for marketers for quite some time. But thanks to Facebook, marketing has never been so much efficient when it comes to reaching a broad audience.
In Singapore, Facebook marketing is a must for both small businesses and large enterprises. With a Facebook page, your business can reach out to countless potential customers and raise brand awareness.
However, like other social media sites, Facebook isn’t perfect. You’ll encounter a few ups and downs when you’re running a Facebook marketing campaign. The trick is to understand how Facebook works for consumers and businesses.
Before we proceed to the basics of Facebook, let’s discuss the importance of social media marketing and how it can help your business.
WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the process of promoting your business on networking sites, such as Facebook, Twitter, LinkedIn, Instagram, and many more. With billions of social media users worldwide, there’s no doubt that marketing on Facebook, Twitter, and other networking platforms can put your business on the radar.
In Singapore, managing a social media marketing campaign can help your business expand its reach, but doing so requires careful planning and execution. You need to come up with quality content before you post them on social media.
You can approach your social media marketing campaign in two ways: passive or active.
The passive approach to social media marketing involves sharing blog posts, creating content, and scheduling posts. While such strategies won’t provide your brand with instant exposure, you can grow your list of followers and attract potential customers to expand your online presence.
On the other hand, the active approach refers to social media management in general, which includes activities such as customer engagement and sending ads. You could even endorse your products or services through the help of influencers that’s less costly in the long run.
A SHORT GUIDE TO FACEBOOK MARKETING
Facebook is such a tremendous success that it’s earned a reputation for being an integral aspect of social media marketing. You can’t deny that Facebook has a lot of perks in terms of marketing. You can define your target market, engage with numerous subscribers, and evaluate your performance. What’s not to love about Facebook?
While Facebook seems like that perfect solution to your marketing problems, there’s a trick to using it for promoting your business on social media. Here a few tips for marketing your business on Facebook.
1. CREATE CONTENT FOR YOUR AUDIENCE
A rule of thumb when marketing on social media is to focus on your audience. Create content that’s tailored to your target audience’s needs by understanding their behaviour and interests.
For instance, you could write blog posts about topics that are relevant to your line of work. That way, your followers (who are already interested in your products and services) are more than likely to read your articles. Remember to create a compelling caption and headline as well, so you can get more people interested in your blog.
2. BE CONSISTENT
Managing a social media marketing campaign in Singapore requires consistency and proper research. As you create engaging content for your audience, remember to align your tone to your brand as well. Post visuals, videos, and captions that will match your brand image and voice.
While you’re at it, consider creating a blog for your website if you don’t have one yet. Your blog will serve as a hub of information where your followers can explore anytime. Not to mention, you can schedule daily or weekly blog posts and share them on Facebook so your followers will have something to look forward to every week.
3. OPTIMISE YOUR PHOTOS
It’s not enough to post just any photos on Facebook. Your profile picture should represent your brand in the most creative and professional way possible. The same goes for your cover photo. Always upload high-quality photos on Facebook to establish credibility.
Also, when posting pictures, remember to optimise their sizes and dimensions so you can retain the images’ high-quality resolution. Some images won’t look brilliant once you post them, so check out the specific requirements for the image dimensions on Facebook. The same rule applies to other networking sites as well, especially Instagram.
MISTAKES TO AVOID
Most Facebook marketing campaigns start as a trial-and-error process, but that doesn’t mean you can commit a handful of mistakes from time to time. Check out these common mistakes when marketing on Facebook.
1. NEGATIVE RESPONSE TO FEEDBACK
The customer isn’t always right, but sometimes, they are. Whether they’re right or wrong doesn’t matter; always respond to your customers with the assurance that you’ll improve your quality of products or services in the future. Of course, a formal apology is necessary, but assurance matters the most.
2. DELETING NEGATIVE COMMENTS
Your business isn’t perfect. There might be times where people will criticise your brand on your posts. However, that doesn’t mean you should delete their comments as well. Instead, respond to their criticisms and assure them that you’ll do your best to improve your products or services as soon as possible. Check for the best digital marketing course in Singapore.
3. FAILING TO SCHEDULE ON TIME
The best part of Facebook’s marketing features is that you can schedule anytime. That way, your Facebook page will always provide its followers with interesting and engaging content.
However, failing to schedule your posts on time could impact your page in the long run. Your followers might forget that your business exists, and you could even lose a bunch of people along the way.
When it comes to social media marketing, no other platform can do it like Facebook. The leading networking site will provide you with a wide range of tools that are perfect for defining your target market and improving your previous campaigns.
Create a marketing strategy that will stand the test of time, and you’ll reward yourself with a long list of customers in the future! To make matters easier, consider outsourcing your social media services to a digital marketing agency in Singapore that can help you promote your brand on various networking sites.