The phrase “search engine optimization (SEO) isn’t what it used to be” has become a cliche among digital marketers. You don’t hear this much, but your 2022 SEO strategy shouldn’t be heavily focused on keywords.
Nowadays, the majority of organizations are aware of the fundamentals of SEO and its significance.
However, it is laborious and, well, incorrect to just create content for the keywords your clients are looking for when it comes to designing and implementing a strong SEO plan for your company.
We’ll discuss some actions you can do to make sure your SEO strategy positions you for success below.
1. Make a list of possible subjects
Although keywords are the foundation of SEO, gaining organic growth no longer begins with them. Making a list of the subjects you want your material to cover should be done as the first step instead.
Make a list of roughly 10 words and phrases related to your product or service to get started. Use an SEO tool to analyze these terms, determine their search volume, and come up with variations that are appropriate for your company (a few examples include Google’s Keyword Tool, Ahrefs, SEMRush, or GrowthBar).
By doing this, you are tying these subjects to well-known short-tail keywords without writing specific blog entries just for them. To upgrade your SEO content, consult with experienced SEO experts in Sydney.
2. Based on these subjects, compile a list of long-tail keywords
You’ll start optimizing your pages for particular keywords in this step. Use your keyword tool to find five to ten long-tail keywords that delve further deeply into the original theme keyword for each pillar you’ve found.
For instance, we frequently write about SEO, yet just this term alone makes it challenging to achieve good Google rankings for such a well-liked subject. By developing many sites that are all aimed at the same keyword and perhaps the same SERPs, we also run the risk of having our own content compete with others.
As a result, we also produce information on many SEO-related topics, such as completing keyword research, establishing an SEO plan and optimizing photos for search engines.
3. Create pages for each subject
It can be really difficult to get one page of a website to rank for a few different keywords when it comes to search engine positioning. But now is where things really become interesting.
Utilizing the long-tail keywords you came up with for each cluster in step two, construct a page or post that provides a high-level overview of the issue using the pillar topics you came up with. These pillar pages can effectively serve as a table of contents, outlining the major subject and introducing readers to any subtopics that will be covered in more detail in subsequent pieces.
The number of topics for which you develop pillar pages should ultimately correspond with your company’s requirements, such as the number of products and services you offer. No matter what keywords your potential clients or consumers employ, this will make it much simpler for them to find you online.
4. Establish a blog
Blogging is a fantastic strategy to engage your website’s visitors and rank for keywords. After all, every blog post creates a new web page, giving you another chance to rank in SERPs. Consider starting a blog for your company if it doesn’t currently have one.
5. Establish a regular blogging routine
You don’t have to assign each blog post or webpage you make to a certain topic cluster. Writing about unrelated subjects that interest your readers can also be beneficial for establishing authority with Google’s algorithms.
In light of this, aim to blog at least once every week. Remember that your target audience is the reason you blog, not search engines, so research your market and write about topics that will interest them.
Making a content plan could be useful if you want to maintain consistency and keep your aims in mind.
6. Make a strategy for link building
Although the subject cluster approach is the way to go for SEO, there are other ways to improve the SEO of your website content after it has been written.
Link-building is the main goal of off-page SEO, whereas our first five phases were devoted to on-page SEO. Building links is the process of getting other websites to link to your website (inbound links, also known as backlinks). Sites with more authority often have a bigger impact on your rankings when they link back to your material.
7. Before posting media files to your website, compress them
This is a straightforward but crucial stage in the SEO procedure, particularly for mobile optimization.
You’ll surely have more photographs, videos, and related media to accompany your content as your blog or website gets bigger. While these graphic assets aid in keeping visitors’ interest, it’s simple to overlook the fact that some of these files might be rather substantial. It’s critical to keep an eye on the amount of the media files you post to your site because page performance affects rankings greatly.
8. Remain current with SEO news and best practices
The environment of search engines is always changing, much like marketing. There are many internet resources available to you that can assist you in keeping up with the most recent trends and best practices, which is a crucial tactic. Check out these resources for further information:
- Moz, SEOBook,
- Search Engine Roundtable,
- Search Engine Land,
- Diggity Marketing,
- and this blog are just a few examples
9. Monitor the performance of your content
You’ll want to know if your SEO approach is effective because it might take a lot of time and effort. It’s critical to monitor your metrics in order to gauge the effectiveness of your process as a whole and spot any potential problems.
You can design your own dashboard using Excel or Google Sheets to track organic traffic, or you can use your chosen web analytics service to do so. Tracking indexed pages, conversions, ROI, and your SERP positions can also help you recognize your achievements and spot potential growth areas.
Ranking in search pages can be difficult. While it may seem enticing to create content that is centered around high-traffic keywords, that strategy may not help you meet your business goals.
Instead, opt to create an SEO strategy that helps you address your individual business needs, like increasing customer acquisition, for greater marketing success.