As a small business, you may be thinking that you don’t need to worry about ranking high in search engines. After all, your customers probably find you through word of mouth or because you’re located in a convenient spot. If you’re not ranking high in search engines, you could be missing out on valuable leads. That’s where local SEO comes in. Local SEO is a strategy that helps you optimize your website and online presence to rank higher in search engine results for keywords related to your business. Here’s a guide to help you get started with local SEO and start ranking higher in search engine results.
Start with Keyword Research:
Before you can start optimizing your website for local SEO, you need to know which keywords to target. Keyword research will help you identify which keywords are most relevant to your business and have the highest search volume.
Optimize Your Website Content:
Once you know which keywords to target, you can start optimizing your website content. But beware of keyword stuffing, which is the act of cramming too many keywords into your website content in an attempt to rank higher in search engine results. Not only will this irritate your website visitors, but it will also get you penalized by Google.
Build Local Citations:
Local citations are mentions of your business name, address, and phone number on other websites. The more local citations you have, the higher you’ll rank in search engine results. There are a number of ways to build local citations, such as submitting your business to online directories, getting listed in local business directories, and adding your business information to your website’s footer.
Optimize Your Website for Mobile:
More and more people are using their smart phones to search for businesses online. That’s why it’s important to make sure your website is optimized for mobile. Mobile optimization includes making sure your website is responsive, loading quickly, and easy to navigate on a smaller screen.
Use Schema Mark up:
Schema mark up is a code that you can add to your website to help search engines understand your website content. Adding schema mark up to your website can help your website appear in rich snippets, which are special search results that include additional information about your website.
Implement Local SEO Strategies:
In addition to the general SEO strategies mentioned above, there are a few local SEO strategies you can use to help you rank higher in search engine results. These strategies include creating local landing pages, using geo-targeted keywords, and building back links from local websites.
Monitor Your Search Engine Rankings:
Once you’ve implemented all of the above local SEO in NY strategies, it’s important to monitor your search engine rankings to see if your efforts are paying off.
By following these steps, you can start ranking higher in search engine results and get more traffic to your website.