SEO or Search Engine Optimisation is the process by which you can improve the ranking of your website on popular search engines like Google, Bing, etc. It is a very trending concept and can create a really good online presence for your brand.
What is the main difference between paid advertising and SEO?
In the case of SEO, you will not have to pay any money in order to take your rank higher on the search engines. You just have to optimise your website properly so that search engines like Yahoo and Google show it towards the top of the page when a person is searching for something relevant.
The core elements of SEO: On-page SEO and Off-page SEO
On-page SEO is all about creating content to improve the ranking on Google. SEO techniques involve using appropriate keywords on the pages of your website, writing high-quality content, including keywords in your title meta, description, etc. Off-page SEO, on the other hand, is the optimisation that takes place outside of your website. This includes backlink creation, building proper user experience and creating shareable content. This is also an equally important aspect of SEO.
How does SEO work?
The main objective of search engines is to provide the best possible service to the users. It delivers results on the search engine ranks to those websites that are not only of high quality but are also relevant to what a particular user is looking for. In order to achieve this, search engine will crawl and scan different websites and understand what the website is exactly about. Based on its research results, it will offer a ranking to the different websites.
Search engines will also determine how easy it is to read a particular website and give it a rank. Therefore, we can say that SEO is the process by which you can make sure that your website is easily navigable and is also better to read so that it gets a better ranking on search engine results. You can also take the help of a seo agency hong kong for designing your SEO strategy.
To end with:
This is exactly how SEO works. By improving your SEO, you will be able to expand your visibility on different popular search engine. This helps you to reach out to the potential customers and also increase your business. So, if you are into online business, you must make it a point to design an SEO strategy so that you are able to rise above your competitors.