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10 Simple Ways To Increase App Downloads

by Paul Petersen

If you own an app or are in the process of creating one, then you know that getting people to download it is essential for success. The good news is that there are several things you can do to increase downloads, even if your app isn’t finished yet. In this article, we will discuss 10 simple ways to increase app downloads.

Increase Your App Downloads NOW With These 10 Effective Strategies

Do not fret, your app has not failed. Try these 10 strategies and watch your downloads boom overnight!

1. Create a Landing Page

Yes, even before your app is released you should have a landing page set up. This will help promote your app and increase downloads before it’s even available to the public. Make sure to include a catchy headline, an overview of your app, screenshots, and a call-to-action button.

2. Promote Your Landing Page

There are many ways to promote your landing page, but one of the best is by contacting media outlets and bloggers in your niche. You might also consider sharing it on social media or inserting a link into your email signature.

3. Create an App Preview Video

An app preview video will help market your app before its release date, as well as increase user engagement with your app once it is available to download. Make sure that you use eye-catching graphics, b-roll footage, and captivating music to make this video truly compelling for users.

4. Share Useful Content Related To Your App

People are always looking for useful content related to their interests online, especially on social media platforms like Facebook and Twitter. If you can consistently share valuable content related to your app, then you will not only increase downloads but also keep users engaged with your app long-term.

5. Use Influencers To Promote Your App

Influencer marketing is a great way to promote your app to a large audience quickly and efficiently. By partnering with an influencer who has a large following in your niche, you can reach more people in a shorter amount of time than if you were to promote your app on your own.

6. Run A Contest

Who doesn’t love contests? They are a great way to increase attention for your app and get people excited about downloading it. You can run a contest on social media, your website, or even through email marketing. Just make sure the prize is enticing enough to get people’s attention.

7. Make A Free Version Of Your App Available

Offering a free version of your app is a great way to increase downloads and encourage users to upgrade to the paid version. You can make the free version available on your website, as well as on the Apple App Store and Google Play Store.

8. Optimize Your App Store Page

Your app store page is one of the most important pages when it comes to marketing your app. Make sure to optimize it by using keywords that are relevant to your app, adding screenshots and videos, and highlighting key features of your app.

9. Don’t Forget About Paid Advertising Campaigns

When it comes to increasing downloads, paid advertising is always an option worth considering. You can run ads on social media sites such as Facebook and Twitter, or you can use ad networks like Admob to reach even more users.

10. Release A Functionality Update For Your App

From time to time, your app will need to be updated with new features to keep users engaged with it over time.  That’s why it is a good idea to release at least one functionality update when your app is first released. For updates that are not just bug fixes, you can use push notifications to get users back into the app.

If you properly market your app using these 10 simple strategies then you will see an increase in downloads almost overnight! By following these steps you can build a loyal following of users who will use your app long-term and help increase your revenue significantly.

Zara Raza is the Head of Marketing at Sunvera Software. She earned her Bachelor’s in Business Administration from University of California, Irvine, in 2019, and has written several blogs on technology, software, marketing, education, business, and more.

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