Behind the techniques of Content Marketing, Lead Nurturing or Marketing Automation, there is Inbound Marketing. This strategy which comradeweb.comoffers, allows you to expand your online visitor base and turn them into leads, then customers. Building attractive and original content, setting up automated marketing campaigns, imagining loyalty actions are all possible components of an Inbound Marketing strategy.
Whether human, technological or financial, the resources for Inbound Marketing will be important. To guarantee the success of your strategy, you must, therefore, start by assessing your available resources. They will determine the broad outlines of your Inbound Marketing strategy.
Human Resources, The Key To Your Inbound Marketing Actions
A lot of different expertise is necessary to succeed in your Inbound Marketing strategy, and each requires very specific skills.
Web Writing Expert: he will be responsible for Content Marketing. Web writing requires a concise and dynamic style, which can be read diagonally.
SEO Expert: this will guarantee the good referencing of all of your online content, strategically and adapted to your competitive universe. It will also know how to define the right keywords on which to position you and place them in the strategic places of your blog articles. Then, it will continuously analyze the statistics of each campaign in terms of engagement to optimize the following.
Community Manager: he will manage all of your social networks. Regular interventions and great responsiveness in discussions are key in this type of media.
Graphic Designer: his role will be to create quality visual content that will catch the eye of your visitors and will, therefore, be more easily shared: infographics, videos, graphics, etc.
Developer: he will work in agreement with the SEO expert to improve the performance of your site and your blog. The sites most optimized for web browsing are indeed the best referenced by search engines.
Sales Team: this will take over from Inbound Marketing’s actions by re-contacting leads based on information gathered upstream.
Technological Resources, A Plus For Your Inbound Marketing Strategy
In terms of Inbound Marketing, the range of tools available to allow you to deploy and support your actions is overwhelming. Graphic design software, prospecting tools, Automation tools are to easily generate and follow your email campaigns or to program your posts on social networks, landing page optimization tools, CMS, CRM. These resources will allow your actions to have significant large-scale benefits.
Depending on the levers to activate in your strategy and the needs raised by your team, define the tools to choose. You will also have to make a choice according to your budget. You can define which resources are essential and which are optional.